“Bold German graphic design”: Arts et métiers graphiques and New Typography

This paper considers how ‘Arts et métiers graphiques’, a Parisian graphic design journal from the interwar period, responded to the innovations of German-centered New Typography. The strongly standardized and seemingly universal functionalist model for graphic design that was proposed by Jan Tschichold, New Typography’s chief theoretician, proved dysfunctional to this magazine. It was difficult to reconcile with a particularly French conception of graphic design that was mindful of the beauty of printed matter, favored individual creative endeavors, and always sought to respect the national tradition.status: publishe